Conversion Tracking
Conversion Goal
Audience reached
2,300
Prospective Students
Touched
1,512
65.7%
via any linked asset
Converted
287
19.0%
Tracking conversions from 5 Mar 2026 to 22 Mar 2026 + 30-day trailing window
Conversions by linked asset
Save the Date — Open Evening
Sixth Form Open Evening (event)
Speaker Announcement & Agenda
Final Reminder — Tomorrow!
Thank You & Next Steps
Totals may exceed unique conversions where a person was touched by multiple assets.
Sent
2,300
Delivered
2,287
99.4%
Opened
1,432
62.3%
Clicked
342
14.9%
Unsubscribed
23
1.0%
Bounced
13
0.6%
Campaign Properties
- Campaign Goal
- Promote
- Goal Description
- Drive registrations for the Sixth Form Open Evening
- Audience
-
Students Parents
- Campaign Type
- Event Promotion
- Audience Segment
- Prospective Students
- Academic Year
- 2025/2026
- Start Date
- 5 Mar 2026
- End Date
- 22 Mar 2026
Message Sequence
Sent
Delivered to 2,300 recipients
68% opened
22% clicked
Initial announcement email with event date, time, and highlights of the evening programme.
Sent
Delivered to 2,300 recipients
61% opened
18% clicked
Follow-up with confirmed speakers, detailed agenda, and directions to the venue.
Sent
Delivered to 2,300 recipients
72% opened
8% clicked
Day-before reminder with parking information and a map to the venue.
Sent
Delivered to 2,300 recipients
55% opened
12% clicked
Post-event thank you with link to the application portal and photo gallery from the evening.
Messages
| # | Message Name | Type | Status | Send Date | Delivered | Open Rate | |
|---|---|---|---|---|---|---|---|
| 1 | Save the Date — Open Evening | Sent | 5 Mar 2026 | 2,300 | 68% |
|
|
| 2 | Speaker Announcement & Agenda | Sent | 12 Mar 2026 | 2,300 | 61% |
|
|
| 3 | Final Reminder — Tomorrow! | SMS | Sent | 19 Mar 2026 | 2,300 | 72% |
|
| 4 | Thank You & Next Steps | Sent | 22 Mar 2026 | 2,300 | 55% |
|
Delivery Tracking
| Message | Type | Sent | Delivered | Opened | Clicked | Bounced |
|---|---|---|---|---|---|---|
| Save the Date | 2,300 | 2,287 | 1,564 | 506 | 13 | |
| Speaker Announcement | 2,300 | 2,290 | 1,403 | 414 | 10 | |
| Final Reminder | SMS | 2,300 | 2,289 | 1,656 | 184 | 11 |
| Thank You & Next Steps | 2,300 | 2,282 | 1,265 | 276 | 18 | |
| Total (unique) | 2,300 | 2,287 | 1,432 | 342 | 13 |
Attribution
42%
23%
Social Media
15%
Direct
10%
Referral
7%
Organic Search
3%
Paid Ads