Design System Preview

Identity & Voice

Your name, tone, and email style — how Emma presents herself to you and your team

Display Name

Shown in chats, emails, and digest notifications

Conversation Tone

Warm & friendly

Empathetic and approachable — best for parent-facing communications

Professional

Balanced and neutral — appropriate for all staff and applicant audiences

Concise

Direct and efficient — minimal pleasantries, maximum clarity for busy staff

Chat message preview

Good morning, Jo. Here’s your pipeline summary for today — 3 applications need attention before the 5pm deadline.

Email Drafting Style

Formal

Dear Mr/Mrs [Name], full sentences, professional sign-off with title

Friendly

Hi [First Name], conversational but respectful — warm without being casual

Concise

Short paragraphs, bullet points where appropriate — ideal for high-volume outreach

Email draft preview

Dear Mr & Mrs Patel, I am writing to inform you that Priya’s application has been received and is currently under review. We will be in touch shortly.

Workflows

Scheduled automations running on your account

Morning Pipeline Briefing

Daily at 7:30 AM — analyses last 24h, flags stale records

Active

Pause this workflow?

Stale Application Chaser

Daily at 9:00 AM — chases inactive apps >7 days

Active

Pause this workflow?

Manage workflows in Comms Canvas

Morning Digest

Daily briefing on your Emma homepage

Schedule

Send at

Days

Delivery

Include in digest

Needs attention today

Overdue tasks, expiring deadlines

Pipeline snapshot

Enquiries, apps, offers at a glance

Upcoming deadlines

Key dates in the next 7 days

Suggested actions (top 3)

Emma's recommended next steps

Goal tracker progress

Tracking against intake targets

Year-over-year comparison

Compare against last year's cycle

Memory & Data

What Emma knows about you and has access to across conversations

About You

Visible only to you, never shared with colleagues

Role

Admissions Lead Layer 2

Autonomy

Balanced

Last chase

24 Mar — 8/12 responded stored

Format pref

Bullet points for batch results

Always include

Year-over-year comparison

Downloads a JSON file of your stored preferences and conversation context.

Clear memory

Permanently deletes all learned preferences, conversation context, and stored facts. This cannot be undone.

Delete all memory? This cannot be undone.

Privacy & Access

Visibility and data permissions

Broadcast Visibility

What colleagues can see from your work

Pipeline activity → Marketing

Counts and stage movements — not your notes

Event actions → Admissions

Registrations feed into pipeline

Personal notes → Anyone

Always private — cannot be changed

Data Emma Can Access

Contact admin to change access permissions

Enquiries & applications

Student portal activity

Event registrations

Communications log

Finance data

Staff HR records

Emma Settings